1st Drop Music Group: Collaborating and Connecting to Support Independent Music
1st Drop Music Group is an independent Arizona-based label and home to Bear Cole’s musical catalog and collaborations, with roots in Flagstaff and Tucson. Unlike most record labels, 1st Drop Music Group is a group of artists who share a love for music and a commitment to support one another and reach listeners across the globe. At the core of 1st Drop Music Group's philosophy is the understanding that the listener is the most important element of the music industry. The group recognizes the power of their audience and has made it its mission to put the wants and needs of their audience first. Whether it be through their diverse catalog of dance music, hip-hop, EDM, house music, country, rap, lofi beats or anything else under the sun, 1st Drop Music Group understands that satisfying the wants of their audience is vital to their continued growth. 1st Drop Music Group does not stop at producing music for its audience. The group has developed an entire world surrounding their audience. From playlists, channels, marketing campaigns, and social media platforms, 1st Drop Music Group has worked diligently to make it simple for their audience to locate and appreciate their favorite artists and tunes. A critical factor in the success of 1st Drop Music Group is their cooperative nature. Instead of viewing each other as competitors, the artists of 1st Drop Music Group view themselves as partners. They collaborate on projects and assist each other in various areas including promotions and the sharing of resources. Together, they have fostered an atmosphere where creative expression flourishes and limitations are challenged. One aspect that separates 1st Drop Music Group from other collaborative groups is the strong bond they have formed with the local music community. With its base in Flagstaff, AZ, 1st Drop Music Group finds inspiration in the raw beauty of the region.
As a result, many of their songs contain a sense of wildness and untamed spirit.
Additionally, 1st Drop Music Group works closely with local venues, events and organizations. In doing so, 1st Drop Music Group provides a platform for showcasing the thriving music scene that exists within the mountains of Arizona. As 1st Drop Music Group grows and changes, there are two elements that will always remain true: their commitment to their audience and their dedication to supporting independent music. Through collaboration, innovation, and genuine enthusiasm for their craft, 1st Drop Music Group is doing much more than creating music – they are building a community one listener at a time. The future of independent music appears brighter than ever before.