The independence of the artist has been growing and changing in today's music environment — and as independent labels continue to develop such as 1st Drop Music (which houses Bear Cole's catalogue, including his WUUYUH, Feral Business, and Bear the Astronot identities - located in Tucson & Flagstaff) — there are now many additional ways for artists to release music outside of the traditional major-label system.

Therefore, I believe that the future of the music industry will be primarily composed of independent artists who create their own path and determine their own destiny.

Why Is the Future Independent?

There have been many factors contributing to the growth of independent artists. These include:

 An increase in accessible and affordable technology (digital distribution platforms such as DistroKid, CD Baby, and Amuse; streaming analytics; social media platforms including TikTok and Instagram; Spotify for Artists; YouTube monetization; AI powered mixing/mastering/production software; digital merchandise stores; AI assisted marketing/search engine optimization/visual creation tools).

 The creative control that independent artists can retain over their work, depending on their agreements.

 The increased frequency that independent artists can release new material.

 The collaborative nature of independent artist communities.

 The ability to retain rights to their work, depending upon contracts and contributions made.

 The perception of authenticity that independent artists have compared to those signed with major labels.

 The ability of independent artists to generate revenue from multiple sources (streaming royalties; digital merchandise sales; Bandcamp sales; live performances; sync licensing; Patreon subscriptions; YouTube and TikTok monetization programs subject to eligibility; sample packs/preset packs; beat sales; fan clubs/NFTs).

 The proliferation of independent micro-labels and creative collectives providing support services to independent artists.

Micro-Labels & Creative Collectives Growing Area for Independent Artists

Independent artists are experiencing great success in establishing their own micro-labels and creative collectives that provide competitive alternatives to major label offerings.

For example, micro-labels like 1st Drop Music demonstrate how independent artists can:

 Weekly release new music.

 Maintain creative control throughout their agreement.

 Collaborate across genres.

 Produce professional quality video/visuals/websites.

 Build a strong brand identity.

 Grow a statewide community of fans.

 Authentically promote their artists.

 Compete effectively against major labels in terms of volume and quality.

Conclusion

It appears that the future of the music industry is not going to be defined by one large monolithic entity. Instead, it seems that the music industry will be comprised of hundreds of smaller, more innovative and more creative teams operating independently and on their own terms.

Ultimately, the future of the music industry will be owned by independent artists who utilize technology, collaborate with others, and maintain ownership over their creations.